"Using ‘normal’ to describe hair or skin makes most people feel excluded.” Unilever has announced that it will stop using the word “normal” on all of its beauty and personal care products and brands ...

Is this the new normal? Unilever is stripping the word "normal" from the marketing language for its beauty and personal care products, in a bid to makeover the brand as more inclusive. The consumer ...

Unilever is doing away with the word “normal” on the packaging of its beauty products and respective advertisements. The language change is one way the multinational consumer goods company is being ...