Climb and Jump Tower is an experience on the Roblox platform where you climb and scale massive structures inspired by real-world landmarks like the Eiffel Tower, Statue of Liberty, Leaning Tower of ...

Dive Brief: Marking a new Roblox experience, Walmart has introduced Supercampus, a back-to-school-themed game, the retailer announced Wednesday. Players aged 13 and up can solve puzzles and play using ...

Dive Insight: Givenchy Beauty is overhauling its Beauty House Roblox space for a Pride Month experience, building on its two years of experience with the platform in a push for LGBTQ+ inclusivity.

Maybelline’s new Roblox space is a nod to Roblox’s music community. Within the space, players can use the brand’s products to paint graffiti, according to the announcement.

H&M's "Stranger Things" collection will be visible at H&M Loooptopia on Roblox. Courtesy of H&M With the metaverse and social gaming channels increasingly becoming more a part of our culture ...

As the immersive gaming platform scales its advertising and ecommerce offerings, Campaign explores how brands can best leverage the platform and the ethical implications to consider when targeting its ...

The e.l.f. UP! Roblox experience will help Gen Z learn essential entrepreneurship skills through tycoon-style gameplay.