Variety

Primetime TV Sees Ad Dollars Fall in Upfront for Second Year, but Streaming Lends Boost

Advertisers keep yanking dollars out of what was once Madison Avenue’s most treasured media vehicle: primetime TV. Ad commitments for the next cycle of primetime broadcast TV fell 3.5% in this year’s ...
Variety

Primetime TV Sees Ad Dollars Decline for Third Consecutive Upfront, but Streaming Lends Boost

Madison Avenue continues to pull millions of dollars out of what was once its star vehicle — primetime TV — in favor of reaching smaller crowds of consumers watching their favorite shows at times of ...
CNN

Here’s how Trump, Harris and their allies have altered their ad spending strategies in October

In the first two weeks of October, Donald Trump and his allies directed about a third of all their spending on broadcast TV advertisements to ads about transgender health care, a significant increase ...
The Hollywood Reporter

Cox, Fox and CBS Reach $48M Settlement in TV Ad Price-Fixing Litigation

Under the proposed deal, the companies will also help plaintiffs bolster their case against other major broadcasters who haven't yet settled. By Ashley Cullins Senior Business Editor Cox Media Group, ...
Deadline.com

Netflix Ad Tier Reaches 94M Monthly Active Users, With Average Engagement Of 41 Hours A Month In U.S.

Netflix’s ad-supported tier has reached 94 million monthly active users across the world, up from 70 million last November. Engagement on each of those accounts is now 41 hours a month. The stats were ...