Super Bowl LVIII is only a few weeks away and though it remains to be seen which teams will be competing for the NFL crown, brands are rounding into form with activations and ads galore ahead of the ...
Sports-betting platform DraftKings and Tums, the antacid brand, have teamed for a free-to-play game, titled Tums Prop Bites, around Super Bowl LVIII, per details shared with Marketing Dive. Tums Prop ...
Tums, which isn't among the brands spending north of $5 million to air a 30-second commercial during the big game, is deploying a counterprogramming strategy that aims to ambush the social media ...
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