The iconic Noughties brand once raked in £1.7 billion a year with its garments being worn by the likes of David Beckham, Lewis Hamilton and Idris Elba. In more recent years, Superdry's hoodies and ...
CHELTENHAM, England — When the soccer player and fashion icon David Beckham was photographed leaving the Los Angeles airport wearing a brown leather Superdry jacket three years ago, the small British ...
Next will create and distribute the 95-piece collection in collaboration with the Superdry design team. Taking inspiration from Superdry’s archive, the collection includes outerwear, T-shirts, ...
Fashion brand Superdry has relaunched its Cult sub-brand with a dedicated ecommerce website and rebrands at its Oxford Street and White City stores. Superdry described the relaunch of Cult as “our ...
Simply sign up to the Retail & Consumer industry myFT Digest -- delivered directly to your inbox. Manchester City has reached a settlement with Superdry over the fashion retailer’s claims that a ...
Sign up for the best picks from our travel, fashion and lifestyle writers. Spare a prayer this week for Julian Dunkerton, co-founder and chief exec of the 20-year-old ...
Don't be fooled by the Japanese characters emblazoned on its hoodies - Superdry was always a thoroughly British success story. From a small stall in Cheltenham market, it went on to become a truly ...
The Superdry sale began with shoppers flocking to the Burton warehouse to get their hands on designer gear for a fraction of the normal price. Many are expected to pay a visit to the Clippers ...
We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. Superdry boss and co-founder Julian Dunkerton has decided against a takeover ...
The boss of Superdry has hit back at criticism the brand is "not as cool as it used to be". Julian Dunkerton's response came as the company launched a huge restructuring programme aimed at securing ...
Supergiant fashion company Superdry ended the deal with Brooklyn Beckham, David Beckham's eldest son. Superdry and Beckham agreed on a million-dollar deal, but the adventure lasted eight months. The ...