It was the blistering summer of 1992 in Dallas, Texas and Michael Bise had just graduated from college and needed a job. He saw an ad in the paper for his local Gap store. "You know, it was just ...

When Michael Bise started his job at Gap in 1992, he was struck by the music the store played. He's been on the hunt for in-store playlists ever since. It was the blistering summer of 1992 in Dallas, ...

It’s important for brands to uphold a particular identity when tucked away inside a mall, to beckon the lumbering hordes with an aesthetic and sound that’s uniquely suited to their core audience, ...

Michael Bise loves Gap—at least Gap from 1992 to 2006. His passion for the brand—known for classic basics, well-fitted denim, and, at the time, revolutionary campaigns—began when he started working at ...