CEO Greg Taylor describes his journey into the makings of Step One. SAN DIEGO, Sept. 18, 2023 (GLOBE NEWSWIRE) -- Step One, the Australian sensation known for its revolutionary men's underwear, is ...

“There’s not a day goes by when you don’t see someone just in their underwear,” he tells news.com.au. “And if there’s no one in their undies, you’re like ‘oh are we not shooting today?’”. For the last ...

Bamboo fibre underwear company Step One is preparing to spend about $12 million on an entry into the US market as it readies to list on the ASX in November in a public float that values the group at ...

Step One has been praised as a 'game-changer' for active men and women because of its revolutionary sweat-wicking and anti-chafing properties. The colourful undies range in size from 2XS to 4XL and ...

Online underwear group Step One may discard its status as a pure-play e-commerce operator by having some items stocked by retailers in bricks and mortar stores as it looks to restore some value for ...

Nearly half of the sales of the homely men’s underwear Step One are already to women who have been buying them for their partners or themselves. Taylor, who founded the ASX-listed Step One, says for ...

Today, Step One, the innovative and sustainable underwear brand renowned for its comfort, breathability, and eco-friendly materials, is expanding into John Lewis stores across the UK. Following Step ...

Step One, which sells ‘no chafe’ underwear, said on Monday that it expects sales revenue growth to be 15 to 20 per cent, compared to previous guidance of 21 to 25 per cent. Expected proforma EBITDA ...

Step One Clothing’s share price has lifted more than 500 per cent in 12 months, mainly on men’s underwear sales. But it isn’t putting all its eggs in one basket. The Sydney-based online underwear ...

Since its launch seven years ago, Australian underwear brand Step One has sold 14.7 million pairs of underwear. In a bid to change the underwear game, Sydney-based entrepreneur Greg Taylor founded ...

For bamboo boxer king Greg Taylor, there was one key factor that drove a decision to launch a women’s underwear range. Nearly half of the sales of the homely men’s underwear Step One are already to ...