McDonald's rolled out its limited-edition Hello Kitty x Yu-Gi-Oh! Happy Meals this week, but something about them isn't sitting right with some fans. The fast-food giant has omitted a toy from the U.S ...

"Kindness is contagious," the shelter director said after a girl's gift led to the shelter getting a surge of donations.

The Transformers return as a nominee as the brand celebrates its 40th anniversary, while the Hess Toy Truck is also looking ...

Amazon has a pair of tools to help in your shopping including its artificial intelligence-driven shopping assistant Rufus and its Amazon Lens feature, which helps you identify toys and products with ...

Don't miss out on the season's top gifts. Kids will love these holiday gifts recommended by the Amazon Toys team.

Rapper T.I. and wife Tiny begin third infringement trial against L.O.L. Surprise! O.M.G. doll maker after prior mistrial and ...

An eight-year-old girl from Ohio, Cleveland, USA took her mother's car out for a drive so she could do some shopping at ...

Kim Boyd, President of Global Brands & Franchise Management at Hasbro, spoke exclusively with The Toy Book on how companies ...

Some toys are so mainstream in our society that we don’t really think about them much. Where did they come from? Is there a story behind their origin or name?

An eight-year-old girl from Ohio, Cleveland, USA took her mother's car out for a drive so she could do some shopping at ...

New research suggests dogs can not only label objects in their heads, but can retain those labels for extended periods of ...