From the signature blue Tiffany gift boxes to the Golden Arches, a brand identity helps businesses differentiate themselves in the crowded retail landscape. Saks Fifth Avenue last month unveiled its ...
Are you a print subscriber? Activate your account. By Justin Freid - 20 min 6 sec ago By Ad Age Staff - 1 hour 11 min ago By Garett Sloane - 2 hours 41 min ago By Alexandra Jardine - 6 hours 6 min ago ...
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