Coca-Cola Deploys An AI System To Manage Its Brand Across 200 Markets

Coca-Cola launched Project Fizzion, an AI system built with Adobe that governs its brand identity across more than 200 ...
Atlanta Journal-Constitution

Coca-Cola is famous for its ads. Its first was in its hometown newspaper.

Hometown Coca-Cola has long been a marketing behemoth, from Super Bowl spots to its iconic holiday ads featuring Santa Claus and precocious polar bears. But Coca-Cola’s first advertisement was far ...
Campaign Asia

How Coca-Cola reimagined 'Share a Coke' to recruit 496,000 Gen Z users via hyper-localised personalisation

CASE STUDY: By trading traditional names for local Gen Z slang, Coca-Cola turned its 14-year-old 'Share a Coke' campaign into a digital success that recruited nearly half a million new users across ...
Forbes

In Coca-Cola, Cost-Sharing Analogy Highlights Flawed Arguments

Although Coca-Cola has built its case in the appeal of Coca-Cola Co. v. Commissioner, 155 T.C. 145 (2020), on a cost-sharing analogy, the company’s arrangement could never comply with the cost-sharing ...