Marketing a good isn't the same as marketing a service. The customer can touch carpet, but not the act of cleaning it--and that's an important difference. Nearly all products are a bundle of goods and ...

Both products and services flood the marketplace to meet the needs and desires of diverse consumer groups. While many companies focus on either products or services, many begin with a singular focus ...

As far as digital marketing is concerned, the home services industry has been a later adopter than most. Considering the personal nature of the products and services sold in this industry, it makes ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. When someone says, “MSP,” most think “IT.” This instinctive ...

WebFX reports that digital marketing agencies suit ongoing needs, while freelancers excel in specific, short-term projects.

Discover effective mobile marketing strategies using SMS, apps, and location-based services to target audiences on ...

When there are revenue headwinds and economic uncertainty, CFOs put a lot of attention on budgets and expenses. During tough times, reducing marketing headcount and media spend is a standard ...

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