Self-referential processing, the preferential treatment of stimuli related to one’s own identity, underpins a wide spectrum of cognitive functions. Central to this field is the investigation of how ...

Perhaps you heard that Netflix released an interactive TV episode recently, in which the viewer picks between different story options using their remote — in turn affecting the story, which concerns a ...

Selfishness need not be defined as doing something at the expense of others. It’s not a measure of greed. The great brands learn how to be self-referential without being predictable, overly indulgent, ...

Linda: There is a tendency on the part of those in strong relationships, that while they are able to coordinate and collaborate with their partner, they can also trust their inner experience. They ...

You're in the middle of a conversation and suddenly turn away because you heard your name. While this 'cocktail party effect' of turning our attention toward self-related stimulation is well-known, ...

Google's John Mueller said that using self-referential canonicals is a good way to clean up small SEO mistakes. He was asked about it on Reddit, about the difference between self-referential ...