Business organisations thrive on the goodwill of customers. But how efficient are organisations in serving customers? The level of customer satisfaction in your organisation is directly related to the ...

Do you know the saying “I know that half of my advertising budget goes to waste, I just can’t tell which half”? Measuring the effectiveness of marketing is always a tricky proposition but how the heck ...

We want to conduct customer surveys to get feedback on where we are going wrong in stores. What kind of questions do I need to ask to get the most useful responses?

When selecting a customer database, there are many considerations to keep in mind. The size of the business and the industry it operates within will significantly impact which type of system is ...