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How are Roku, Samsung dominating the market?

New data from Parks Associates shows the two manufacturers combine to own a 51% market share in American homes. Do you use a Roku or Samsung-made device as your primary connected TV source? If so, you ...
Morningstar

Parks Associates: Roku (28%) and Samsung (23%) Dominate Connected TV Platforms, Controlling Access to Streaming Audiences in the US Market

PLANO, Texas, April 22, 2026 /PRNewswire/ -- Parks Associates' latest US household research from the Streaming Video Tracker shows the connected TV platform market remains concentrated among a small ...