The competitive analysis section of a business plan is a vital component to demonstrating your viability. It shows investors that you are aware of the competition, that you understand your marketplace ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

Since internet marketing is a really broad field, it is is important for you to know who your customers are and what they want. Many companies conduct consumer and market research so that they can ...

In today’s hyper-connected world, your business can thrive or die based on your company's unique digital marketing plan. Many of your customers will come directly from an online location. Whether this ...

A marketing plan is an operational document that shows how an organization is planning to use advertising and outreach to target a specific market.

Every real estate professional needs to embrace the potential of online marketing in the fast-paced, digital world. Developing a strong Internet marketing plan is not simply a nice to have, it is a ...