There is no shortage of technology vendors who claim they can solve an organization’s workflow, collaboration and data challenges. Adept sales professionals from these firms listen to prospective ...

Like so many plastics engineering majors, alum Bob Findlen walked right into a job after earning his bachelor’s degree from UMass Lowell in 1981. Working in technical services for the plastics ...

Chief Executive Officer at Hub.Inc, We help sales engineers, presales, solution architects and technical sales pros win more business. Technology businesses are in constant pursuit of growth, and they ...

Yes, this quote from An Engineering Mind‘s video about “marketechture,” “synergy,” and other dubious marketing lingo, was crafted for entertainment value. But chances are it reflects how the engineers ...

Most tech companies are engineering-driven. However, some, like Oracle, are sales-driven and yet others are marketing-driven. Which is the best? Columnist Rob Enderle thinks a blend of all three would ...

Pre-sales engineering plays a critical role in translating complex project requirements into realistic, accurate proposals. It serves as a vital checkpoint post-award, helping reconcile client ...

SANTA CLARA, Calif., June 18, 2025--(BUSINESS WIRE)--Intel today announced a series of leadership appointments aligned with its focus on strengthening customer relationships and becoming a more ...

Microsoft's strategic layoffs, impacting over 15,000 employees, signal a shift towards AI-driven efficiency in sales and engineering. The company is prioritizing AI-native roles, replacing traditional ...