Adopting a Generative Engine Optimization (GEO)-first approach means creating content optimized not only for human readers ...

This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.

SEO used to be the sole way to increase your internet presence. Not anymore. Many people are rapidly switching from ...

Do you work on an enterprise ecommerce site? If so, chances are you have to optimize massive amounts of product pages using a product information management (PIM) system. This article covers a step-by ...

GEO/AEO is criticized by SEOs who claim that it’s just SEO at best and unsupported lies at worst. Are SEOs right, or are they ...

For ecommerce SEO, shop category pages have been a key focus. But that could change. The presence of Google Shopping in the form of Product Grids and as part of AI Overviews is increasing rapidly.

As of January 2019, there are more than 1.94 billion websites. That’s a lot of competition. What’s one great way to stand out? Great images. In fact, vision dominates all other senses when it comes to ...

Surfer is acquired by French technology group Positive, setting the stage for a powerful full-funnel brand visibility ...

New data coming out shows that social media marketing is now almost as important as search engine optimization (SEO) for B2B marketers. We don't buy it. At least this is the claim that research from ...