Many New Zealand businesses invest in beautiful websites only to discover they generate little to no traffic or leads. The ...

A SaaS firm I advised last year debuted a gorgeous, award-bait website. Awards rolled in; organic traffic fell 38 percent within a month. Their designers optimized for aesthetics, not crawl paths or ...

WordPress is one of the most SEO-friendly content management systems today. If you have a WordPress website, there are many things you can do to improve your SEO. But if you’re not careful, you could ...

Google’s Gary Illyes answered a question about site structure, explaining why a hierarchical site structure is good for SEO and when it’s okay to use a flat site structure. Gary offers a good reason ...

Follow these simple steps to increase your search ranking, make users spend more time on your site and make them come back for more in the future. Creating a silo structure for your website helps ...

You can build a solid foundation for your SEO efforts by choosing the right content management system (CMS). Ideally, you should select a platform that allows you to optimize your website’s on-page ...

SEO automation solves internal linking and alt text challenges, strengthening structure, authority, accessibility, long-term ...

Imagine your website as a garden, with each page being a different planting bed. Internal links are the paths that guide visitors to keep strolling through your garden, leading them on a journey ...