Optimizing your website for organic search isn’t something you can set and forget; it’s an ongoing initiative that requires your full attention and long-term planning. SEO project management templates ...

My SEO mantra in the age of GEO is from the great Lil Wayne, “Real G’s move in silence like lasagna.” Translation for SEO marketers: the most effective GEO moves aren’t loud growth hacks. They’re the ...

Something to know about me before you read this post: I’m the type of person who creates spreadsheets when shopping online for sneakers and whose idea of fun is inventorying Tupperware containers and ...

A major category, focus, or pillar (as I have defined it for decades) of SEO is content. Influencing a range of on-page factors, but more so to develop authentic context and authority status over the ...

I’m not going to lie: Conducting an in-depth SEO audit is a major deal. And, as an SEO consultant, there are a few sweeter words than, “Your audit looks great! When can we bring you onboard?” Even if ...

Audits provide an understanding of performance and clarity on what needs to happen to achieve objectives. Yet, in my experience, companies rarely take the time to conduct audits. In this post, I’ll ...