Is anyone still creating artificial opposition between SEO and PPC (e.g., “We rank first organically, so we don’t need to pay for an ad”)? How about hiring a PPC- or SEO-only agency or keeping ...
Opinions expressed by Entrepreneur contributors are their own. When you own a digital marketing agency, clients want to know where to invest their marketing dollars. A question we frequently receive ...
Web traffic is generated in two ways: search engine optimization (SEO) and pay per click (PPC). Success in business requires choosing one. Or does it? Digital marketing is not one size fits all. Your ...
In the past few episodes, we’ve discussed the SEO and organic tracking implications of the switch from Universal Analytics to Google Analytics 4, but how does GA 4 help with paid campaigns, affiliate ...
What if I told you that some of the best SEO insights don’t come from organic search data alone? When SEO data is viewed in isolation, it only explains what’s happening in the organic search channel.
Helping plumbers, electricians, roofers and local service providers generate more leads through Google Maps and local ...
It's an age-old conundrum. Hundreds of marketing articles have declared that PPC and SEO should not work in independent silos. But old-fashioned conventions keep many digital marketing agencies and ...
This post was sponsored by CallTrackingMetrics. The opinions expressed in this article are the sponsor’s own. Did you know 92% of all customer interactions are from phone calls? And very few know how ...
Many B2B marketers struggle not only to show results from their digital advertising campaigns and SEO efforts but also to understand how to maximize their ROI for each. In this free webinar from ...
Search has evolved from a list of links into a system of synthesized answers. While traditional SEO still influences how ...
Many law firms look at search engine optimization (SEO) and pay-per-click (PPC) marketing as an either-or decision. A competitive law firm SEO campaign is not inexpensive. Depending on your region and ...
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