A key part of Roku’s sports strategy comes around sport-specific or league-specific zones. Beyond its overall Roku Sports Zone, the company (known for both smart TVs and connected-TV streaming players ...

Roku has struck a deal with the X Games for its Roku Channel to become the U.S. streaming home of both the upcoming Winter 2025 competition in Aspen as well as an event set for next summer. The X ...

Roku regularly updates its free channel offerings, which are available to users with Roku TVs and Roku Players. In the latest ...

Roku is set to air more live sports in 2025 after striking a new partnership to become the exclusive U.S. streaming home of X Games Aspen and an X Games event slated for this summer. The competition, ...

Roku is expanding its offerings for sports fans, introducing a new basketball-centric channel on Wednesday. The channel, ...

Roku has reached a two-year streaming deal with the Professional Volleyball Fedeartion (Photo courtesy of Roku) Roku is continuing to expand its push into live sports, striking a two-year rights deal ...

Roku's ROKU strategic pivot toward sports content represents a calculated effort to capture higher-value audiences and drive engagement metrics that typically command premium advertising rates. The ...

Roku has seen this popularity firsthand, with engagement for women’s sports in 2024 up 143% YoY on the platform***. To better serve fans, Roku is partnering with Hello Sunshine, Rich Eisen Productions ...

Roku, Inc. (NASDAQ:ROKU) announced Friday that it has partnered with YouTube TV to bring live sports directly to its Sports Channel, enabling viewers to stream NFL and NBA games without switching ...