Now, Cialdini has published his sequel to Influence. Pre-Suasion: A Revolutionary Way to Influence and Persuade, extends the science of persuasion in several important ways. Notably, Pre-Suasion adds ...

Berkshire Hathaway’s Charlie Munger turned me on to Robert Cialdini. Cialdini, a psychology professor at Arizona State University, wrote a book back in 1984 called Influence. Munger recognized that ...

If I wanted to persuade you to buy Dr. Robert Cialdini's latest book, The small BIG: small changes that spark big influence, I could describe the content: 52 short chapters, each detailing an example ...

Robert Cialdini knows what to say and how to say it in an influential, persuasive way that encourages you to agree with him. Cialdini, an eminent social psychologist, lays out the tools and tactics to ...

Of the possible metaphors for human cognition, a computer is not the most flattering. But sometimes it's the most accurate: If you plug in the right information, you'll see the desired results. At ...