The data shows there is a big opportunity for purpose-driven brands to reach sports fans before and after the Olympics.

Before they’ve even started, the 2020 2021 Olympic Games have already made history. Cardboard beds and logo dilemmas aside, this will be the first Olympics in the event’s 125-year history to be staged ...

You didn't have to tune in to the Salt Lake City action in the past week to experience competition at its most extreme. There were graphic descriptions of the impact of competition on the food-retail ...

BERLIN, Dec 11 (Reuters) - The International Olympic Committee must overhaul its Olympic marketing strategy to deliver higher value for sponsors, said IOC presidential candidate Morinari Watanabe on ...

(Reuters) – Against a backdrop of the iconic five rings, legendary swimmer Michael Phelps sat on a United States Olympic Committee stage at a March media event in Los Angeles, telling reporters why he ...

Deloitte and Cisco are both tier two sponsors and have taken different approaches to their sponsorships. Deloitte is the official professional services provider to the London Organising Committee of ...

Nike is gearing up for the Olympics in Paris with its largest marketing investment to date, aiming to boost sales and fend off competition from emerging rivals. The upcoming Games symbolize a return ...

The Editors’ Perspectives column offers insights and opinions from the Retail TouchPoints editorial team as they dig into the latest trends in retail, marketing and tech. However you characterize ...