The data is based on an evaluation of more than 532,000 streaming TV shows across connected TV and mobile platforms during ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Triton Digital and RCS have a new partnership to provide programmatic advertising capabilities in broadcast radio.

Triton Digital, the global technology and services provider to the digital audio, podcast and broadcast radio industries, today announced a strategic partnership with RCS, the world's largest ...

Programmatic ad spending is just now starting what should be a very good year — relatively speaking. Of all ad dollars, over $157.35 billion will go to programmatic, according to Programmatic Ad ...

National news outlets captured 40% of mobile streaming TV ad spend — more than triple local stations' 12% — while News, ...

Athletes aren’t the only ones competing during the Paris Olympics. Advertisers are bidding to reach tens of millions of viewers during the first programmatic Olympic Games. NBCUniversal is selling ad ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

As the Q2 earnings season comes to a close, it’s time to take stock of this quarter’s best and worst performers in the ...

Ad-tech company PubMatic said its use of Nvidia technology for automated programmatic ad buying across the open internet has resulted in processing that is up to five-times faster than traditional ...

Agentic AI just ran a campaign end-to-end through a new, agent-driven buying workflow with far less manual optimization and a ...