In a step to reduce plastic waste, the Kraft Heinz Company is shaking up its packaging with the removal of the iconic Shake ‘N Bake “shaker” bag. The packaging change, which affects all 11 Shake ‘N ...

Product packaging is as important as the product itself because packaging is how customers identify the product. Equally, packaging is an integral aspect of a company's product-development strategy ...

Product packaging is more than just a practical choice—it plays a critical role in shaping customers’ perception and memory of the product and the business behind it. Carefully chosen, smart packaging ...

As Amazon faces continued calls to step up overall sustainability efforts and reduce plastic packaging, one of the company’s key packaging programs envisions fewer Amazon boxes on your doorstep. To be ...

When you order a piece of clothing online, you typically receive your garment in a single-use polybag — a flexible plastic ...

Right at the boundary between patent law and trademark law lies the interesting phenomenon of product design. The United States Patent and Trademark Office will issue you with a design patent if you ...

Tackling the climate emergency is going to require huge change from consumers and business alike. While it seems clear consumers are aware of this and are ready to take action, business is lagging ...

Every year, millions of products arrive at their destination compromised by transit damage, despite being packaged with ...