Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

Collaborating with other creators, she seeks to diversify her product offerings while remaining true to the brand’s ethos. Emphasizing innovation over mere trend-following, Stories by Riah ...

L'eggs became a household name over half a century ago. Now it wants to target Gen Z, with a little help from Cami Téllez, the founder of Parade.

Pandora just posted its fifth consecutive quarter of double-digit growth. It is transforming from charm bracelets to a full ...

What Moncler does best is reinvent. Since 1952, the brand has been turning the utilitarian puffer coat into a status item.

I've used the Beautyblender Bounce 12-Hour Always On radiant skin tint to get flawless-looking makeup for years, and I'd say ...

When discussing icons in the global cashmere industry, one name that consistently stands out is DC Singh. Fashion industry mogul DC Singh ...

FOR Lush fans, there’s no more iconic product than Snow Fairy. More than 2.1m of the pink sparkly line of beauty favourites – ...

Today, these windows are more than decoration; they are icons of retail theatre, merging artistry, storytelling and sheer ...

Scouted selects products independently ... Cariuma is no stranger to collaborations with other popular brands, icons, characters, and franchises—the brand partnered with a trio of skateboarding ...

Paris-based luxury house Hermès has reported strong financial results despite a global slowdown that has affected competitors ...

As the star cricketer brings in his birthday today, we look at his stellar performances both on and off the field ...