Third-party sellers on Amazon's marketplace are significantly outspending established brands on bottom-of-funnel advertising, ...

(For example, don’t show an ad for clothing to a site visitor who checked out the product pages for home decor.) Segmenting ...

Google started showing seller ratings and product ratings together in Shopping ads, a feature previously available separately ...

Disney’s newest ad isn’t pitching a new movie, TV show, or product. By enlisting director Taika Waititi to direct a ...

Google's 2024 Holiday 100 list offers valuable insights for retailers to optimize inventory and ad strategies in a challenging season.

Walmart's highly-anticipated "Black Friday Deals" sale starts on Nov. 11 — but you don't have to wait that long to score a ...

For years, music has been an inspiration for commercials that often air out on radio and television and recently on digital ...

Amazon.com Inc. is closing Freevee, the free-to-watch, advertising-supported streaming service, folding it into the ...

The Korean Intellectual Property Office (KIPO) expressed concerns that the name of Indonesian instant noodle brand Indomie’s ...

Customer alleges her Subway Steak & Cheese sandwich was nothing like the beefed-up image shown in the restaurant chain's ads.

Web-services giant GoDaddy, once known for ribald Super Bowl commercials, will return to event as an advertiser after an ...

Sony Electronics ran its first in-game ad campaign earlier this year to promote its INZONE line of noise-canceling earbuds ...