Physicians appear to be restricting their contact with pharmaceutical representatives, according to recent data from Capgemini Consulting, the strategy and transformation brand of Paris-based ...
Are pharma reps on balance a curse or a blessing to medical practices? On some days it is not unusual to believe the former, that the pharmaceutical representative is another obnoxious intrusion into ...
Is the benefit to your medical group of maintaining ongoing relationships with pharma reps worth the cost? That’s a question confronting thousands of hospitals and medical groups today. Many factors ...
Pharmaceutical company reps have been visiting doctors for decades to tell them about the latest drugs. But how does the practice affect patients? A group of economists tried to answer that question.
The pharmaceutical-sales field, often called "recession-proof," is popular because it offers excellent salary potential, great benefits, flexibility, opportunity for growth, and frequently the use of ...
Forbes contributors publish independent expert analyses and insights. I write about business model strategy and execution across healthcare. Pharmaceutical executives are waking up to a hard new ...