Teens are using the phrase “performative male” to call out boys who act a certain way to win approval from girls. These labels can make boys feel confused or ashamed about their identity and relation ...

You may have seen him walking around campus: jorts and a tattered sweater, watered-down matcha in hand, wired headphones trailing into a tote bag that almost certainly also houses a worn copy of “The ...

Forbes contributors publish independent expert analyses and insights. Kian Bakhtiari writes about Gen-Z marketing and social impact. Performative males have emerged as the archetypal Gen-Z meme. The ...

In the digital age of carefully curated content, even friendships can start to feel fake. Dr. Alison McClymont, a child psychologist and trauma therapist, believes social media platforms have given ...

On Friday evening, over one hundred students gathered in front of the Student Stores, eagerly awaiting the start of an event that's been popping up at universities across the nation: a performative ...

Even as I write this from the outskirts of West Campus, I can sense a six-foot-something man, decked out in Carhartt and drinking his lavender matcha. But if the description above is no help, let’s ...

They drink matcha lattes. They carry tote bags. And, in recent weeks, they've become an internet sensation. They're called "performative men" − and, even if you haven't heard of them yet, odds are you ...

Add Yahoo as a preferred source to see more of our stories on Google. People Are Exposing Performative Behaviors They Can't Stand, And I'm Pretty Sure You've Come Across At Least A Dozen Of These ...

A crowd of contestants and bystanders formed on the South Oval Monday to compete for the title of most “performative male.” The event was advertised on YikYak by Sophia Barski, a third-year in ...

College students are showing up with tote bags, wired ear buds and matcha lattes for a chance to win “performative male” contests that have popped up on campuses around the country. The goal in these ...