Blind boxes and bags aren’t new, but intentional design keeps the format exciting for retailers, kids, and collectors alike.

Packaging often stands as the first physical point of contact between a brand and its audience. While often overlooked or treated as an afterthought, package design reflects a brand’s attention to ...

Custom packaging boxes are increasingly redefining how Australian brands present their products. Beyond simply containing goods, packaging ...

You rip open the invoice and your stomach drops—plate charges, die-cut fees, overnight freight you never approved. Hidden costs can turn smart investments in branded boxes into budget breakers. Yet ...

Patrick Nycz is President of NewPoint, a full-service food and beverage marketing agency, and author of Moving Your Brand Up the Food Chain. In the food business, where the only constant is how fast ...