In an update to its 37-year-old slogan, “Just Do It,” Nike launched a “Why Do It?” campaign aimed at a Gen-Z generation that “reframes greatness as a choice, not an outcome.” The initial television ...

TYLER, THE CREATOR: Why chance it? Why put it on the line? With so much at stake, with so much room to fail, why risk it? MARTÍNEZ: The company says greatness is a choice and that its new slogan is ...

Nike just added to its legendary “Just do it” campaign with a Gen Z twist, launching “Why do it?” to resonate with young athletes’ tendency to question tradition and seek authenticity and purpose.

Nike has never been afraid to shake things up. This fall, the brand is rewriting history with the launch of its bold new campaign: “Why Do It?” - a fresh spin on the legendary Just Do It slogan. The ...

Most of us would agree that the slogan “Just Do It” has served Nike pretty well. This fall, though, the company added a new slogan: “Why Do It?” And the question is … why’d they do it? Why did they ...

Nike’s new slogan – Why Do It? – flips everything the company once stood for. The brand that built its empire on grit and action is now telling Americans to stop and question themselves. It is more ...

John Pigott, MD, is chief innovations officer and leads strategic business development for Toledo, Ohio-based ProMedica and its innovation arm. In his several years of overseeing the three “buckets” ...

NPR's A Martinez speaks with AdWeek's Brittaney Kiefer about Nike's update to their iconic "Just Do It" slogan. TYLER, THE CREATOR: Why chance it? Why put it on the line? With so much at stake, with ...