Heineken USA's marketing VP told Business Insider that "a refreshing social life matters more than we realize." ...

AI “Friend” pendant ads in the New York City subway have sparked a backlash about false companionship and threats to human ...

Late this past summer, Friend paid $1 million to plaster more than 10,000 white posters throughout the New York City subway ...

“AI doesn’t care,” a vandal scrawled on a New York subway ad promoting a wearable AI pendant called Friend, which was designed to monitor a user’s everyday conversations and serve as a companion “who ...

Last month, AI startup Friend launched an eyebrow-raising advertising campaign in the New York City subway, which drew a striking amount of hatred. The largely white billboards left a convenient ...

If you have taken a New York City subway recently, you probably know about Friend. More than 10,000 posters advertising the tech startup popped up in MTA stations across the city at the end of August.