Native advertising blends seamlessly with content, offering a natural and non-intrusive way to engage viewers. Unlike traditional ads, native videos integrate into the platform’s user experience, ...

For many years content producers and consumers have accepted that in order for easily consumable content to exist, you need a certain level of advertising knocking around too. But as the internet en ...

Whether it’s sponsored content, advertorials, content recommendation widgets, branded content or product placement, native advertising has been around for a long time. But for a supply-side platform ...

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Google’s Gemini AI assistant doesn’t have ads today, but the company has “very good ideas” for ways they could show up down ...

Taboola has announced a strategic shift from its legacy of native advertising to a new performance-focused technology platform named Realize, which targets advertisers seeking scalable performance ...

In the battle against climate disinformation, native advertising is a fierce foe. A study published in npj Climate Action led ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

Men’s Health is selling mobile native advertising campaigns directly to advertisers using Sharethrough. The move is part of an expansion in Sharethrough’s business from an in-feed native ad exchange ...

As consumers increasingly use ChatGPT for research, advertisers are likely to shift budgets first from native, banner, network, and some video ad inventory ...