Practical mobile app marketing strategies for early stage apps to boost acquisition, improve retention, and measure ...

Sacramento, California - January 16, 2026 - PRESSADVANTAGE - Silverback Digital Marketing has issued an announcement ...

The Blackstone-backed adtech firm plans to raise up to $762 million as it looks to capitalize on investor appetite for ...

REDWOOD CITY, Calif.--(BUSINESS WIRE)--Moloco, a leader in operational machine learning (ML) and performance advertising, today announced the results of a new research study, Beyond Borders: Mobile ...

Every marketer wants and needs a mobile application, but what truly makes for a great one? From a top-level perspective, it should be all of these things: a) Purposeful: it should do one thing very ...

Kontagent Kaleidoscope provides insightful editorials and thought-provoking articles on mobile, web, social and big data analytics. I often wonder why Philip Kotler, the father of modern marketing ...

Developers know that building the app is only half the battle, with app marketing being very important to get people using it. Here are ways you can start marketing your mobile app. The development of ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Familiar names dominate the top of the app store charts … how do you ...

Smartphones are ubiquitous these days. People have near-constant access to their phones, using their mobile devices to shop, research purchases, compare prices and more. Small businesses need a mobile ...

Marketers today are operating in an outcome-obsessed world. For mobile app marketers, especially, the smallest screen in the home – the mobile phone – has become the default choice for driving ...

Speed and agility are vital to winning. Certainly, we see this in the world of competitive sports. For example, a baseball player with the gift of speed can drag a bunt and earn himself a spot at ...