Last month, Michelin took the first step in trying to revolutionize the tire industry. The idea is a rather simple one that has eluded the world’s top scientists for decades. What if a tire never ...

The Michelin Premier A/S is designed to maintain wet grip as it wears. It has an estimated tread life of 80,000 miles in CR's test. The Michelin Premier A/S is part of the Tire test program at ...

DETROIT (July 28, 2015) — Michelin North America Inc. is consolidating several passenger and light truck tire lines under two family names, Premier and Defender, respectively, to reduce confusion in ...

An all season tire designed for light duty pickups and SUVs. It has a 40,000 mile projected tread life based on CR's test. The Premier has Michelin Evergrip technolgy with an evolving tread to ...

GREENVILLE, S.C.—Popular Science magazine has selected the Michelin Premier A/S tire, with Evergrip evolving tread design, as one of the Top 100 innovations of 2014 in the automotive category of its ...

Tires wear out. It’s a fact of life. And as tires wear, their effectiveness diminishes. This is most apparent when it comes to wet weather performance. All tires (aside from racing slicks) have ...

GREENVILLE, S.C. (March 20, 2015) — Michelin North America Inc. (MNA) is debuting a television ad campaign designed to highlight its Michelin Premier tires. The line — which the tire maker touts as ...

Michelin's tire man, Bibendum, is back to promote the company's new Premier tires, which launched last year. The campaign touts the tires' ability to maintain grip and performance over their lifetime, ...

GREENVILLE, S.C.—Michelin North America Inc. has added a second line—the LTX for CUVs and SUVs—to the Premier “evolving-tread” car tire line it launched in early 2014. Michelin is touting the Premier ...

GREENVILLE, South Carolina – Tires are a considerable investment vital to the safe operation of your vehicle. But the very characteristics that make them effective -- flexibility and tread – are the ...

GREENVILLE, South Carolina – Tires are a considerable investment vital to the safe operation of your vehicle. But the very characteristics that make them effective -- flexibility and tread – are the ...