VMO has announced the launch of its first campaign on The Cube in partnership with Perfetti Van Melle’s Mentos, via Havas Media. The experiential 4×4 metre LED display has come to life in the heart of ...

Sorry, would-be pranksters: freezing Mentos in ice cubes and then putting them in soda doesn’t cause the soda to fizz up. But why doesn’t it work? https://gizmodo ...

Mentos Australia is shaking up the gum aisle with the launch of Mentos Cube. In order to launch the new product, The Idea Shed has created a fresh campaign flipping traditional gum advertising on its ...

Sydney’s World Square just got a little more… cubed. Val Morgan Outdoor has unveiled its newest out-of-home format, The Cube, and Mentos is the first brand to jump in, chewing over the chance to ...

Mentos, with VMO, has released an 4x4 metre LED display in the heart of Sydney's World Square in a campaign via Havas Media and The Idea Shed. “We’re beyond excited to be the first brand to bring a ...

Mentos Australia has launched a campaign for Mentos Cube, created by The Idea Shed, positioning the brand as a tool for bold self-expression. Centred on the cheeky tagline “Bite Me”, the campaign ...

Mentos Australia has unveiled Mentos Cube, a gum product repositioned as a movement for individuality, flavour and fun with a cheeky campaign by The Idea Shed. Join Mumbrella Pro to access the ...

Perfetti Van Melle’s Mentos has become the first brand to activate VMO’s new 4×4 metre experiential LED display, The Cube, with a campaign that mirrors the gum’s distinctive, new cube shape and ...

“Mouth Off’ gave us the chance to show up with personality, have some fun, and really stand out in a category that hadn’t changed in years.” The campaign is live across OOH, print, digital, social, in ...