"Is men in beauty ads the next step for the makeup industry?" That was the headline for an article Mic published in March 2016 after Maybelline posted a photo of male beauty blogger Manny Gutierrez ...

The ShareIQ study emphasized the importance of a visual content strategy for cosmetics brands and highlighted Maybelline's as a "smart" model designed to bolster interactions with beauty consumers ...

Maybelline has named Manny Gutierrez as its first-ever male spokesperson. The Instagram makeup artist stars in the latest “Lash Like a Boss” campaign alongside another Instagram star, Shayla Mitchell, ...

The cosmetic brand Maybelline received backlash after featuring a bearded influencer in its lipstick ad. In an advertisement for Amazon Prime Day, Maybelline posted a reel on its Instagram page ...

Beauty brands collaborating with vloggers and Instagram influencers is a common trend these days. Iconic drugstore brand Maybelline, however, has strayed from the pack for the entirety of its 100 year ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Maybelline has come under fire for using a bearded man in a beauty ...

See more of our trusted coverage when you search. Prefer Newsweek on Google to see more of our trusted coverage when you search. Maybelline is facing boycott calls over the cosmetics brand's social ...