Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

It’s true what they say, “Pink goes good with green.” Or at least that’s what Glinda, The Good Witch from Wicked, says. With ...

Every year, DC Comics celebrates the Caped Crusader with Batman Day. This year — the year Batman turns 85 — the day is ...

Mattel has launched new musical learning toys under its Fisher-Price brand. Kids can dance and sing alongside five toys ...

Mattel has announced new Harley Quinn and Poison Ivy Barbie dolls to celebrate Batman’s 85th Anniversary. It’s the 85th anniversary of Batman, and there’s no better way for fans to celebrate ...

There are two Mattel Adventure Parks in development, with one in Arizona nearly complete, and a second outside Kansas City ...

Created by Mattel and HMD, the retro Barbie flip phone takes users back to when cell phones were only used to receive calls ...

Whether shopping for a toddler, baby or a bigger kid, Walmart's top toys list has plenty of Barbie, sports and movie-inspired ...

Mattel Adventure Park's Hot Wheels roller coasters will make riders feel like they're inside the classic toys.

Following Barbie's success, Mattel is producing other films around their toys like Matchbox, and John Cena's along for the ...

With Batman Day coming up, plenty of companies are revealing new toys and collectibles inspired by the heroes and villains of Gotham City. And perhaps no new reveal is more intriguing than Mattel's ...