We frequently hear marketing and business development mentioned together or even used as the same thing. While both areas do overlap and help a company grow, they are different and should have ...

Who are your ideal clients and why do they (or should they) hire you? This simple but key question for marketing and business development is often deceptively challenging to answer. Most lawyers ...

Students will be able to help companies and organizations identify customers, develop advertising campaigns, conduct business development research, and explore new avenues of brand promotion.

Thought leadership content focused on your clients’ issues can be a more effective tool than thought leadership content ...

CFI Financial Group, an online trading provider in the region, has announced the appointment of Ahmad Khatib as Chief ...

Marketing is the only branch of business to prepare innovative professionals through hands-on experiences in integrated marketing communication, new product development, consumer behavior and culture, ...

The Wall Street giant set out to build a marketing 'army' under its first CMO. Some high-level insiders question whether it's ...

A master of business administration degree is increasingly ... media directors, account executives, marketing researchers, product development managers, public relations managers and more. They land ...

Below we feature the best mobile app development software platforms currently available. Appy Pie is a software platform that ...

It's the same in business: You have to start marketing your ... The top reason to start marketing while your product or service is still in the development phase is to begin a conversation. To set ...

SLU's international business and marketing Ph.D. program consists of 54 credits. The curricular objective is the intellectual development of students through the advancement of research skills as well ...

Two marketing consultancies, Hallmark Branding and Moorland Business Development have joined forces to create a new full ...