We built Role-Based Dashboards to eliminate the tug-of-war between custom data needs and operational agility. Now, marketers can spend less time chasing reports and more time owning their strategy.” ...

Survey of 750 marketing leaders finds AI is amplifying performance noise while 25% of marketing spend fails to drive outcomes ...

Forbes contributors publish independent expert analyses and insights. Providing tools and resources to start, grow and manage your business. Despite an improving economy and record-setting consumer ...

It’s estimated that about half of marketing leaders don’t use metrics when making strategic decisions. If you’re one of them, keep reading. When my son started golf lessons, the coach had him swing ...