Traditional engineering utilizes knowledge and principles to design, build and analyze objects. Marketing engineering was coined to describe the process used by marketers to utilize knowledge-based ...

When I initially studied Principles of Marketing by Philip Kotler at university, it felt like I was given a compass for navigating the business world. For more than 25 years, as both an assistant ...

First principles is a term commonly associated with math, physics and philosophy. But they can be applied to great effect in marketing. Being first is a big deal. The first person to adopt a new ...

Effective marketing management focuses on the shifting needs and preferences of consumers. Marketing management is the function within an organization dedicated to marketing research, brand awareness, ...

It’s not uncommon for SEO professionals to find themselves thrust into a role with little to no training in traditional marketing theory. However, as the organic landscape becomes increasingly complex ...

Content marketing can be as complex or as simple as you want it to be. You may base your strategy on the basic idea of producing valuable material for your users, or dig deep into data that dictates a ...

COVID-19 has disrupted markets and accelerated digital adoption but what does this mean for the future of marketing? In this feature, Grünenthal's Florent Edouard and Kate Hurtig outline their ...

MILAN, ITALY - APRIL 05: General view of Sephora loves Fenty Beauty by Rihanna store event on April 5, 2018 in Milan, Italy. (Photo by Vittorio Zunino Celotto/Getty Images for Sephora loves Fenty ...

One of the most frequent questions I receive from startup owners running businesses built on lead generation is, “Where do I start with content marketing?” Before I answer this question, I share a ...

I am currently taking an Introduction to Marketing course on Coursera as a way to think about the whole job-search process in a slightly different way. Marketing is actually a relevant topic when it ...