Integrated marketing allows a business to communicate as a single, recognizable voice instead of a collection of ...

According to the research conducted by Omnisend in 2021, marketers utilizing three or more channels in a campaign benefited from a 494% higher order rate than those launching a single-channel campaign ...

With customers now discovering content across traditional search engines, LLMs, social media, and beyond, the need for an integrated, omnichannel strategy is more important than ever. Relying on ...

Integrated marketing may not be the newest, shiniest concept, but it’s one that marketers should embrace and invest in (if you haven’t already). If growth and message consistency are important to your ...

Opinions expressed by Entrepreneur contributors are their own. As a small or medium-sized business owner, you’re always looking for fresh and creative ways to reach your target audience. Navigating ...

Digital marketing agency bigmouthmedia has released a white paper on digital channel integration with sister agency LBi. The paper, entitled “Blending: digital channel integration – when 1 + 1 is more ...

What really holds marketing teams back? It’s not outdated martech stacks or shrinking budgets. The biggest barrier is organizational silos. According to new research from EMARKETER and Zeta, 40% of ...

This article was paid for by Intuit Mailchimp. Email and text messaging are both effective, affordable marketing tools for small businesses. Paired together, they can create unstoppable marketing ...