The viral "contrast makeup theory" maps out how to enhance your natural features using a customizable contrast filter . Its creator, makeup artist Aliénor, explains how it works. There's a lot of gray ...

The ABC sitcom's makeup department head Alisha L. Baijounas shares how color theory impacts our' burning Janine-Gregory theories. It takes a village on “Abbott Elementary,” whether that means the show ...

“Makeup is more than just makeup—it’s a feeling,” says beauty influencer Monica Ravichandran. She’s a content creator whose viral #LipstickColorTheory has been trending for three years. Her background ...

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Finding the perfect red lipstick can feel like a lifelong quest. If you have a pile of swiped-only-once reds, you're not alone. Like Goldilocks, you want the red to be just right—not too blue, not too ...