It was originally known as the Macy's Christmas Parade as an effort to give holiday sales a boost for the new Macy's store, according to the Library of Congress. On Nov. 27, 1924, the tradition began ...

In an age of high-turnover trends, ubiquitous screens, and fractured attention spans, a lengthy televised parade organized by a venerable department store sounds like a relic of a bygone era. Macy’s ...