One of the golden rules of logo design is that a logomark or wordmark should be memorable. But just how memorable can a logo be? Studies have tried to find out, often with quite amusing results. One ...

Do you think you could draw the Apple logo from memory? If the answer is yes, chances are you’re overconfident. According to a 2015 study from UCLA, only seven out of 85 surveyed college students ...

Car logos are among some of the most recognisable brand assets globally. We've written extensively about them over the years, including the many recent rebrands. So it's interesting to see the results ...

A 9-year-old boy has amassed millions of online fans by showing off his unique ability: recalling and expertly recreating the logos of thousands of brands. Sebastian lives in New Mexico with his ...

Despite technology like AI, one element of automotive marketing is slow to change: the logo. Researchers asked 90 respondents to submit hand-drawn recreations of various car logos without assistance ...