By: Dorothy Stanley, Fellow and Head, Wireless Standards Strategy, Aruba, a Hewlett Packard Enterprise company. Wi-Fi systems are so ubiquitous indoors that location-based services are a natural ...

Over the past few years, real-time location systems (RTLS) have emerged as a subject of exploration across various industries. When combined with smart buildings using Internet of Things (IoT) sensors ...

The evolution of location services has offered the marketer a new tool to play with in reaching consumers when it comes to mobile advertising. Steve McGrath, managing director of Big Dot Media ...

Need to get directions when you are lost? Want to know if your friends are in the neighborhood? Location-based services—applications and websites that provide services based on your current ...

Bulbs, starting at $69 for two, can screw into regular fixtures and broadcast offers, maps, or information to customers or guests of businesses--and send movement and behavior data to business owners.

Looking back, we can safely say 2021 was a banner year for location technology. Many companies started discovering and testing the benefits of knowing where assets are located, analyzing how they move ...

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By: Todd Johnson, Director of Vertical Marketing at Juniper Networks. Delivering an exceptional customer experience has never been more challenging. Retailers need to leverage technology to embrace ...

LBS can be split into two key segments. The first segment, most visible in North America, is the capability to provide enhanced emergency services to mobile wireless users. Surveys of U.S. mobile ...

The global location based services market is experiencing rapid growth due to rise in the adoption of mobile commerce & social media and increase in advancements in GPS, GIS, and IoT technologies. The ...