In the late 1800s, San Francisco merchant Levi Strauss and tailor Jacob Davis began manufacturing worker’s trousers reinforced by copper rivets—the world’s first jeans. The jeans in this photo are one ...
PORTLAND, Maine (AP) — A buyer with a penchant for vintage denim has plunked down nearly $100,000 for a pair of truly vintage jeans that come from the American Old West. The 125-year-old Levi Strauss ...
On May 20, 1873, Levi Strauss and Jacob Davis received their patent for riveted pants. This month marks the 165th year since the San Francisco clothing company first made them. Here’s a look at the ...
Levi Strauss & Co. announced an artificial intelligence-based chatbot tool called Virtual Stylist, available both via Facebook Messenger and on the Levi.com website, that helps users determine which ...
If it seems like blue jeans have been around for a long time, that's because they have. The popular pants were first patented 143 years ago on May 20, 1873. A year earlier, in 1872, Jacob Davis first ...
Levi Strauss & Co. announced an artificial intelligence-based chatbot tool called Virtual Stylist, available both via Facebook Messenger and on the Levi.com website, that helps users determine which ...
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