There is now an entire generation brought up on Sporticus’ adventures in LazyTown, with no sign of the trend for Scandinavian lycra, acrobatics, or hair-rasing scrapes abating. As a tour it has been ...

Asda has teamed up with Magnús Scheving, star of kids' TV show Lazy Town, to promote its Great Stuff range of fruit and veg. The supermarket said it wanted to make it easier for parents to encourage ...

Many a media exec might dream about being a superhero, but few can claim to be one. Lazytown CEO Magnus Scheving, however, is an exception. By Empty, The Associated Press Many a media exec might dream ...

Magnus Scheving is the Atlas of children’s television. The creator and star of Nick Jr. ‘s “LazyTown” is a one-man fat-burning, veggie-pushing machine. Scheving plays Sportacus, resident superhero to ...

TODDLERS know Magnus Scheving, the boss of LazyTown Entertainment, as Sportacus. The hero of “LazyTown”, a children's television programme that promotes healthy lifestyles, Sportacus lives in an ...

Cult kids TV show LazyTown is hoping to strike a marketing deal with the UK's top grocers. In exchange for selling branded LazyTown toys, clothes, music and educational supplements, creator Magnus ...

GARDABAER, Iceland (Reuters) - On a quiet Sunday in the "Lazy Town" warehouse, the man many of the world's children know as Sportacus was working up some optimism for Iceland. "The Icelandic people ...

There’s something that Magnus Scheving wants kids to do after they watch his new show, “LazyTown,” on Nick Jr. He wants them to get up and go. And keep going. “Kids are the same wherever you go,” ...

On a quiet Sunday in the Lazy Town warehouse, the man many of the world's children know as Sportacus was working up some optimism for Iceland. "The Icelandic people will have to take huge cuts in ...

THE kids of Lazytown will never be lazy again, now that two high-energy newcomers have arrived in town. That’s the premise behind “Lazytown,” a new Nick Jr. series premiering Monday morning that was ...