PRIMETIMER on MSN

Lay’s brings back its beloved salted caramel chips after five years with a fresh new return

Lay’s has brought back a fan-favorite flavor just in time for the holiday season. The Salted Caramel flavor is back on shelves, offering a unique version of the classic potato chip. The Salted Caramel ...
Variety

Lay’s Chooses Sweet Over Salty for Potato Chip Pitch in Super Bowl

Frito-Lay is getting ready to turn traditional notions of potato-chip advertising into mash. The snacking giant, part of PepsiCo., will run a minute-long Super Bowl commercial for its flagship Lay’s ...
USA Today

Lay's reveals its biggest rebrand in nearly a century. See what's new.

Your favorite potato chip may look a little different the next time you reach for it at the grocery store. Lay's announced on Oct. 9 it has redesigned its chip bags and its recipes in what the PepsiCo ...