Of the many business books I read, my current favorite is The Checklist Manifesto: How to Get Things Right by Atul Gawande. Its central premise is that, no matter what level of expertise you have in ...

The internet is a huge environment and growing every day. Almost 5 billion people throughout the world use the internet, and marketing experts know that meeting your target audience where they are is ...

In many law firms, managers have not accurately calculated the return on investment (ROI) for internet marketing dollars. In some firms, no one even has a clear picture of how much they’ve spent on ...

BRINGING IT ON HOME - Legend has it that when you become an in-house lawyer, your company presents you with a gold badge depicting an eagle clutching two 5-Hour Energy drinks under the words, "Do More ...

Did you know that digital marketing budgets are increasing year over year? In 2022, digital marketing spend increased by 15.6% from the $521.02 billion spent in 2021. Compare that to traditional ...

I am 62 years old, a lawyer and sole practitioner. I am comfortable with old school marketing. My experience, however, is that continued success will require at least some participation in the digital ...

Hinch Newman LLP is one of the leading Internet, advertising compliance, regulatory investigations and litigation defense, technology and digital media law firms in the country. The firm is ...